In an industry composed of dark rooms and stodgy corporate layers, KTM not only kills off the preconceived notions of what audio post should be, but shatters the industry paradigm. The simple logotype bisected with a diagonal is symbolic of how they “cut out” the unnecessary layers and break from their past. The diagonal motif is used throughout the identity to draw juxtapositions, delineate space and reinforce a relaxing yet sophisticated atmosphere. Laid-back, SoCal imagery & video with pops of aqua help bring the outside in, while modern UX ensures KTM is firmly rooted in the future.
Brand Identity, responsive web design